Account Director - Multicultural, Diversity and Inclusion exp.

WHY YOU'LL DIG YOUR GIG  

In short, our purpose at TEAM is to blow people’s minds and steal their hearts with incredible brand experiences. We want you to help us help our brands do amazing, unprecedented, wildly creative things, creating moments that people never forget and that people will want to share with others. To make all that great work happen takes a lot of coordination and organization behind the scenes. 

POSITION: Account Director

The role of Account Director will lead the development and activation of multiple brand projects and initiatives assigned to the Multicultural Department.  They will act as the primary point of contact for the Bacardi Multicultural client, fielding all project requests, building & managing program budgets, playbooks, hiring & managing program-specific field personnel, and creating recaps to measure & evaluate the success of the program.  This position reports directly to the Group Account Director and will be supported by the Creative, Production, HR/Talent, and Finance Departments as well as other Account Services personnel.

As an Account Director, the employee is expected to manage multiple tasks (across various clients in multiple categories), often simultaneously.  Strength in communication across channels is a requirement as the individual will be expected to lead the management of coordinated efforts against delivering upon the client’s goals and managing the agency’s account growth expectations. A strong sense of initiative and proactiveness are necessary to be successful in this role, as well the ability to balance and manage program budgets from start to finish throughout the year.  Accountability and “attention to detail” will be essential in enabling the individual to thrive in this environment- while being considered for advancement within the organization.

The ideal candidate will…

•    Act as primary point of contact for clients/partners and brand steward/expert within the agency, and spearheading strategic initiatives to drive client business growth.

•    Write or collaborate on creative/program briefs that inspire the team. Bring a creative and insightful approach to participating/assisting in strategic and creative brainstorming.

•    Lead the project briefing process from receiving client brief, digesting and briefing the internal agency teams (creative, production, digital, field, advocacy), building response decks, and overall leading the team from start to finish on all projects/programs.

•    Lead the management and execution of client experiential events, amplification efforts and complementary programming. A familiarity with “field marketing” programs is helpful; specifically - the logistics around communicating program goals, building and presenting playbooks, utilizing systems/scheduling tools/electronic assets, etc. to track and measure performance will provide a “leg up” on other applicants for this position.

•    Have spent time working in the “experiential marketing” category- understanding what is required in building and managing events that “bring brands to life” through 1:1 and group interactions

•    Possess the ability of being solution-oriented – helping to be forward thinking and anticipating any potential hurdles that may create a negative consumer/brand interaction. 

Candidates need to utilize a proactive approach to problem-solving.

•    Be highly skilled at interfacing directly with clients and present themself in a professional, competent manner. The individual will need to be able to demonstrate the ability to quickly win the trust and respect of their client and peers.

•    Perform a variety of administrative tasks including scheduling and leading weekly status calls, composing correspondence such as client memos, creating presentations, project timelines, and after-action/contact reports.

•    Utilize an entrepreneurial approach in winning the respect of the individual’s team and the supporting departments, while understanding the required balance of leveraging the agency’s tools and following existing effective practices.

•    Be capable of explaining & presenting the offerings and capabilities of the agency (following onboarding and learning sessions). This will be essential when mining for incremental business opportunities with existing clients and for pitching new potential clients.

•    Be capable of developing, monitoring, and managing all program budgets; showcasing an understanding of cost estimating, scoping, and properly pricing a program/production within budget constraints, while remaining committed to delivering the agency’s margin threshold.

•    Collaborate with cross-functional agency departments (Creative, Production, Digital, Field Staffing) on a day-to-day basis to effectively build and execute programs per the client’s brief and expectations.

•    Practice and ensure compliance with all of the organization’s policies and procedures. 

CORE COMPETENCIES

•    Demonstrate distinct and proven understanding of the multicultural marketplace and multicultural consumers.

•    Develops strategies and ideas with an empathetic and data-driven mindset

•    Ability to identify key, multicultural, and target-rich event opportunities within a defined territory for multiple programs

•    Has a network within the Multicultural intrepid consumer group

•    Has a passion for the liquor industry and the category 

•    Goal-oriented focus against tasks; ensuring objectives are met with quality and timeliness.

•    Act as a superb communicator and presenter. Leverage skills within the agency (across departments) and externally when interacting with clients. Maintain detailed schedules, provide updates to the team, and stay ahead of potential pitfalls prior to their occurrence.

•    Demonstrate problem-solving abilities when client issues arise and need to be resolved. 

•    Be a pro-active trouble-shooter vs taking a reactionary approach following incidents.

•    Exhibit initiative and the ability to work independently as well as within a team environment with multiple departments. Must be able to communicate effectively across departments.

•    People management; must be able to effectively connect with and manage/mentor other agency personnel (on the client services team and PT/FT field resources).

REQUIREMENTS

•    Bachelor’s degree in Business, Marketing, Communication, Advertising or related field required 

•    Must have strong knowledge of U.S. Multicultural Market

•    Minimum 10 years of agency experience is required with demonstrated team management and leadership

•    Possess strong people and interpersonal skills to build effective relationships with all levels of personnel (internal & external)

•    Enthusiastic, entrepreneurial, self-disciplined, and driven team player with the ability to solve problems, take initiative, think innovatively and make fast-paced decisions with a degree of autonomy while prioritizing the best interests of the group over personal gains.

•    Strong knowledge of working within the Microsoft Office Suite (Excel, Powerpoint, Word, Outlook, Teams), SmartSheets, Google Docs (or comparable) and other Web-based tools is a requirement.

•    Social Media/Influencer Marketing knowledge: must have a baseline knowledge and understanding of common Social Media platforms (Instagram, Facebook, Twitter) and how Influencers work within these platforms.

•    Ability to travel and assist with onsite program management as requested.

WAYS TO STAND OUT IN THE CROWD

•    Have spent time working both in a traditional/digital agency environment and in the “experiential marketing” category – and understand what is required to build and manage programs and events that “bring brands to life” through 1:1 and group interactions.

WHO WE ARE

TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns rooted in strategy, insights, and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the point of engagement. Our roster of talent is essential to executing quality campaigns that live up to our high standards. Visit us online on our website, Facebook, Instagram, or Twitter.